What is Disruptive Innovation, and How Does it Work?
This definition, which means "destructive innovation" in Turkish, has gained a lot of traction in recent years. This concept, which can be defined as a company with fewer resources successfully challenging a company with more resources, aids companies that create design marvels in standing out.
There may be some gaps that large companies with market power overlook as they focus their products or services on more profitable focal points. Companies that want to create disruptive innovation take advantage of these gaps and use them to expand their own market by improving service levels in areas where large corporations are located.
The terms disruptive innovation and sustainable innovation should not be used interchangeably. Sustainable innovation is a term used to describe a strategy for companies that dominate the current market dynamics to renew and develop themselves further. UBER, for example, is a fantastic example of long-term innovation.
Netflix is the best example of disruptive innovation. When Netflix first started out, it only rented movies via the postal service. Over time, the company listened to its customers and moved the rental method to an online platform. As a result, it grew in popularity much faster than movie rental companies from dealers. Netflix would have been repelled by its competitors and shut down if it had viewed itself as a direct competitor of the big movie rental companies and attempted to do what they did.
The Impact of Artificial Intelligence on Disruptive Innovation
According to a Forbes magazine article, artificial intelligence is one of the most disruptive innovations ever. Artificial intelligence, which is evolving alongside machine learning, is used in a variety of applications ranging from e-commerce applications to chatbots. The field of commerce has also undergone a complete renewal as a result of artificial intelligence technology, which can examine the target audience even better than the target audience itself.
Work can be distributed in an automation-based manner with the help of artificial intelligence. The future job description has already begun to change as a result of this method, and job roles have begun to be redistributed. This shift has had a significant impact on many fields, not just technology. Disruptive innovations have resulted from increased mechanization. While there are precedents such as Alexa, Siri, and Cortana, it is not impossible to predict that different sectors will also undergo radical change.
Manufacturing by Additive Manufacturing
Additive manufacturing, cited as an example of disruptive manufacturing innovation, is the use of 3D printers in manufacturing. 3D printers are a mechanism for creating various products from various materials. This product network, which will soon transition from factories to our living spaces, will have a wide-ranging impact.
Construction sites that take a long time appear to be disappearing into history, especially given what they will do in the construction sector. It is one of the scenarios in which manpower will be saved as a result of this process.
Efficiently Using Disruptive Innovation
When a storm of change is raging around you, if you take it easy to keep up, you will actually fall behind. To survive, a company must evolve in order to be open to new ideas. Any company that cannot keep up with change, no matter how large, is doomed to fail. It is possible to grow efficiently by accurately capturing changes. There are a few things you should keep in mind.
The first is to instill an innovative mindset in the corporate culture. If your company can keep up with the innovations in the industry in which it is unique, it will be able to survive.
Another critical point is that employees have a culture that can adapt to new technologies. Because decision-making will be in their hands, the key point here may vary depending on how innovative the upper echelon is.
Disruptive Innovation and Artelligent Technology
Artelligent Technology is an example of a company that uses Disruptive Innovation. Artelligent Technology has been able to evaluate the gaps in the sector with artificial intelligence design products serving the fashion sector, with the goal of gaining a unique place in the sector with the artificial intelligence technology it produces.
In fact, this is a move that adheres to the fundamental logic of disruptive innovation. Many of the companies that serve in the fashion industry, which has become more of a necessity than a pleasure, now have serious design issues. Long-lasting design meetings, preliminary preparation stages of the products to be drawn, and numerous other time-consuming details stymie fast production.
At this point, fashion designers are turning to artificial intelligence technology that provides personalized service. So, what are the benefits of human-centric artificial intelligence technology for the fashion industry?
• Energy and time are saved by reducing long production and working times.
• The ability to create a large number of designs in a short period of time; and
• The ability to
design with minimal error due to the error rate of artificial intelligence.
• Possibility of creating unique and distinct designs.
Corporate Blog, Artelligent Tech